Why Generation Z and Chiropractic Are a Perfect Fit
Dynamic Chiropractic Staff
We're still learning about what makes Gen Z – adults ages 18-24 – tick, but some of what we're discovering suggests they both need chiropractic care and are willing to use it. Case in point: new survey findings that reveal many Gen Zers experience chronic pain at a young age and are open to drug-free pain management, including chiropractic.
Here are some of the key findings from the survey, conducted by the Foundation for Chiropractic Progress:
"When asked about their neck, shoulder and back pain, 18% of survey participants reported they first felt pain before the age of 10; 36% between the ages of 11 and 15 and 37% first felt discomfort between the ages of 16 and 20."
"More than half (54%) of respondents classified their risk for persistent pain as ‘medium.' Meanwhile, only 36% of survey respondents said their chronic pain is improving while the remainder reported it is getting worse (36%) or staying the same (28%)."
"[N]early three-quarters (73%) of Generation Z survey respondents reported their chronic pain was caused by their sleep position, followed by sports or exercise (45%) and carrying a heavy bag (39%)."
"[M]ore than 63% of survey respondents reported being 'somewhat' or ‘very' interested in chiropractic care while 17% have already received such care."
"Nearly 64% stated they believe chiropractic care should be covered by insurers, followed by physical therapy (61%); and massage, cupping, reiki and reflexology (50%)."
"Nearly 31% of survey respondents stated the efficacy of drug-free, natural pain management methods was a more important deciding factor than cost (24%) and convenience (20%)."
"Younger Americans seem to be recognizing that pharmacological pain management methods alone deliver only short-term relief without addressing the underlying causes of chronic neuromusculoskeletal pain that can often start at an early age," said Dr. Sherry McAllister, executive vice president of the F4CP.
Recent laws in New Jersey and California represent a disturbing trend that will negatively impact a practice’s ability to collect monies from patients, as well as expose them to significant penalties if the practice does not follow the mandatory guidelines to a T. Please be aware that a similar law may be coming to your state. The time to act is before the law is passed.
Each year, ICD-10-CM is updated on Oct. 1. For 2026, there are 74,179 total codes, with 487 additions, 28 deletions and 38 revisions.Code changes are based on date of service, not the claim submission date. Services performed on/after Oct. 1 must use the new codes. While no changes affect the common spinal or extraspinal codes most frequently used by DCs, several updates may still affect your claims – particularly for comorbidities, referred pain, or trauma cases.
Southern California University of Health Sciences has entered into an agreement with Pacific College of Health and Science whereby PCHS’ San Diego and Chicago campuses – including students, faculty, staff, and academic programs – will join SCU effective May 2026, pending regulatory approval. Founded in 1986 as Pacific College of Oriental Medicine, PCHS is not only the largest acupuncture / herbal medicine school in the U.S., but also offers integrative health curriculum in holistic nursing and massage therapy.