When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
Another Big PR Boost for Chiropractic
The Foundation for Chiropractic Progress (F4CP) has received a Merit Award in the Digital Health Media/Publications category of the 22nd annual Digital Health Awards program. Held each spring and fall, the awards program is organized by the Health Information Resource Center (HIRC), a national clearinghouse for professionals who work in consumer health fields; and recognizes the world's best digital health information resources. The foundation received the award for its five-article digital series on posture.
"We were delighted to participate in the 22nd annual Digital Health Awards competition and were honored to be selected as a winner," said Sherry McAllister, DC, executive vice president of F4CP. "Our winning entry was chosen from more than 300 entries judged by a panel of distinguished experts from WebMD, Optum, AARP, American Medical Association and Cardinal Health, to name a few."
The foundation is on a proverbial roll when it comes to racking up awards; this Merit Award adds to recent honors including Ragan's Healthcare PR and Marketing Awards, Community Outreach category, for the foundation's "Save Lives, Stop Opioid Abuse, Choose Chiropractic" campaign; a gold PR World Award in the Health Care category for its campaign to educate consumers on opioids dangers and the benefits of chiropractic as a drug-free alternative; and Dr. McAllister's inclusion as one of PR News' Top Women in Healthcare for 2019 (co-winner in the Directors category).