The chiropractic profession is under a sophisticated and relentless assault from corporate medicine, so strategically executed that most don’t even recognize it happening. The campaign is powerful, calculated, and well-funded, demonstrated by its covert tactics and the millions being invested to carry it out. Corporate medicine's endgame wants only two things from chiropractic: all our patients and all our money – and it is getting it.
| Digital ExclusiveAnother Big PR Boost for Chiropractic
The Foundation for Chiropractic Progress (F4CP) has received a Merit Award in the Digital Health Media/Publications category of the 22nd annual Digital Health Awards program. Held each spring and fall, the awards program is organized by the Health Information Resource Center (HIRC), a national clearinghouse for professionals who work in consumer health fields; and recognizes the world's best digital health information resources. The foundation received the award for its five-article digital series on posture.
"We were delighted to participate in the 22nd annual Digital Health Awards competition and were honored to be selected as a winner," said Sherry McAllister, DC, executive vice president of F4CP. "Our winning entry was chosen from more than 300 entries judged by a panel of distinguished experts from WebMD, Optum, AARP, American Medical Association and Cardinal Health, to name a few."
The foundation is on a proverbial roll when it comes to racking up awards; this Merit Award adds to recent honors including Ragan's Healthcare PR and Marketing Awards, Community Outreach category, for the foundation's "Save Lives, Stop Opioid Abuse, Choose Chiropractic" campaign; a gold PR World Award in the Health Care category for its campaign to educate consumers on opioids dangers and the benefits of chiropractic as a drug-free alternative; and Dr. McAllister's inclusion as one of PR News' Top Women in Healthcare for 2019 (co-winner in the Directors category).