The chiropractic profession is under a sophisticated and relentless assault from corporate medicine, so strategically executed that most don’t even recognize it happening. The campaign is powerful, calculated, and well-funded, demonstrated by its covert tactics and the millions being invested to carry it out. Corporate medicine's endgame wants only two things from chiropractic: all our patients and all our money – and it is getting it.
| Digital ExclusiveChiropractic Takes the Gold at PR World Awards
The Foundation for Chiropractic Progress (F4CP) has won gold at the 2019 PR World Awards. The foundation took home the top spot in the "Achievements: Healthcare – Other" category and will officially receive the prestigious award at an October red-carpet awards ceremony in San Francisco.
The international awards competition, now in its ninth year, states it recognizes "business achievements [by] individuals and organizations of every size and from all over the world." According to the PR World Awards site, the F4CP was recognized for its campaign, "Raising Awareness of Chiropractic as a Safe, Drug-free Approach."
The PR World Awards win is the second significant honor for the Foundation for Chiropractic Progress and the chiropractic profession in recent months. Readers will recall that Dr. Sherry McAllister, executive vice president of the F4CP, was named co-winner in the Directors Category at the PRNews Top Women in Healthcare Awards.
For additional information about the PR World Awards and a complete list of 2019 winners in the Achievements category and other award categories including Team of the Year; Agency of the Year; Executive, Management and Professional; Creativity, Communications and Collateral; and others, visit https://prworldawards.com/about/.