If a major national public-relations organization held a competition involving, among others, representatives of the medical, dental, insurance, health care – and chiropractic – professions, whom would you expect to be nominated as a finalist, much less win? We wouldn't blame you if you didn't pick chiropractic, even as an advocate of your own profession. But that's exactly the correct response in this case.
Dr. Sherry McAllister, executive vice president of the Foundation for Chiropractic Progress (F4CP), has been named co-winner in the Directors Category at the PRNews Top Women in Healthcare Awards. She shares the award with Maura Bergen of PR firm Porter Novelli. Notable honorable mentions in the category (notable because a member of the chiropractic profession beat them out) include Meghan Gutierrez of the Lymphoma Research Foundation and Stephanie Moritz of the American Dental Association.
As EVP of the foundation, Dr. McAllister has helped the F4CP's membership base grow significantly in just three years, from 8,000 members to more than 22,000 and counting. She also spearheaded a PR campaign two years ago to call attention to the opioid crisis and promote chiropractic as a nondrug alternative to opioids for pain relief. To date, the campaign features e-books, toolkits and three white papers, the most recent of which is "As the Opioid Epidemic Rages On, Chiropractic Is Recognized as Safer Option for Pain."
Dr. McAllister is also a prolific contributor to prominent media outlets including Forbes, U.S. News & World Report, Becker's Spine Review, Employee Benefit News and BOSS Magazine, among others, helping establish credibility and increase exposure for the chiropractic profession.
To learn more about this year's PRNews Awards, which featured awards in various other categories including Entrepreneurs, Healers, Innovators, Advocates, Collaborators, and Visionaries, click here.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
