Chiropractic Tops the List at Major Awards Competition
Dynamic Chiropractic Staff
If a major national public-relations organization held a competition involving, among others, representatives of the medical, dental, insurance, health care – and chiropractic – professions, whom would you expect to be nominated as a finalist, much less win? We wouldn't blame you if you didn't pick chiropractic, even as an advocate of your own profession. But that's exactly the correct response in this case.
Dr. Sherry McAllister, executive vice president of the Foundation for Chiropractic Progress (F4CP), has been named co-winner in the Directors Category at the PRNews Top Women in Healthcare Awards. She shares the award with Maura Bergen of PR firm Porter Novelli. Notable honorable mentions in the category (notable because a member of the chiropractic profession beat them out) include Meghan Gutierrez of the Lymphoma Research Foundation and Stephanie Moritz of the American Dental Association.
As EVP of the foundation, Dr. McAllister has helped the F4CP's membership base grow significantly in just three years, from 8,000 members to more than 22,000 and counting. She also spearheaded a PR campaign two years ago to call attention to the opioid crisis and promote chiropractic as a nondrug alternative to opioids for pain relief. To date, the campaign features e-books, toolkits and three white papers, the most recent of which is "As the Opioid Epidemic Rages On, Chiropractic Is Recognized as Safer Option for Pain."
Dr. McAllister is also a prolific contributor to prominent media outlets including Forbes, U.S. News & World Report, Becker's Spine Review, Employee Benefit News and BOSS Magazine, among others, helping establish credibility and increase exposure for the chiropractic profession.
To learn more about this year's PRNews Awards, which featured awards in various other categories including Entrepreneurs, Healers, Innovators, Advocates, Collaborators, and Visionaries, click here.
Building on a historic March 2026 meeting between Make America Healthy Again and chiropractic leadership, MAHA has announced the launch of the MAHA Chiropractic Hub, “a coordinated national partnership uniting MAHA Center, MAHA Action, and the chiropractic profession, including national associations, state organizations, practitioners, educators, researchers, and patient advocates. The Chiropractic Hub will advance federal policy, expand patient access, and build broad public support for chiropractic care across America.”
The chiropractic profession is confronting one of the most significant federal regulatory threats it has faced in decades. A new U.S. Department of Education (ED) accountability framework – commonly referred to as the “Do No Harm” (DNH) regulation – could place many chiropractic programs at risk of losing access to federal financial aid (student loans), potentially reshaping the future of chiropractic education and workforce development across the United States.
Pain has become the dominant language of musculoskeletal healthcare. Numeric pain-rating scales and symptom reports are routinely used as primary indicators of clinical success. But while pain reduction is meaningful, it is an incomplete and often misleading representation of recovery. This has real consequences for patient adherence, long-term outcomes, and how conservative care is perceived within the broader healthcare system.
