The chiropractic profession, as with any profession, is evolving. Leading the transformation is a new wave of millennial doctors who are infusing their adoption of technology, large social-media networks and holistic health-care beliefs to move the chiropractic profession in a new direction – bringing with them an army of millennial patients looking for a way treat pain without surgery or pain medications.
Resourcefulness
The first thing that makes millennial chiropractors different is their unique mindset. Millennials view themselves as members of a larger collective group. Instead of "me" or "them," it's "us." If they have a problem or question, they reach out to peers for answers and insight, or can easily do research on almost any topic at the click of the button. This trait has made millennial chiropractors earn a reputation for being resourceful in researching new ways to treat patients.
Expanding Horizons
This ongoing search for answers has taken the new generation of chiropractors to their second most favorite passion – engaging on social media. Utilizing social media networks, they are gaining insight from chiropractors, health care professionals and patients from around the world. And they have learned how to incorporate chiropractic adjustments into other treatments, such as progressive rehabilitation, massage, sports stretching, orthotics and nutritional supplements to create holistic care plans for patients.
Focus on Team
A team-oriented workplace is another aspect young chiropractors find important. They flourish in group decision-making environments. In addition, they encourage the entire clinic staff to offer feedback and suggestions on ways to improve patient care.
Life Balance
Most importantly, millennial chiropractors believe in life balance. Time should be managed to accommodate work and family, relaxation and exercise, health and wellness. Because of this, they can relate to a growing number of patients with the same values – patients who want treatment plans on the go to keep up with their busy lifestyles.
An Example of the Millennial DC
Bob Griesse, DC, who opened a clinic in Fairlawn, Ohio in March, embodies today's millennial chiropractor. Dr. Griesse, who is married and has two young sons, seems to know everyone in the Fairlawn community. He uses his network of friends on social media to reach out to others, as well as form partnerships for other businesses, including an instructor at a fitness center and an organic culinary chef. Together with these partners and others, Dr. Griesse is able to offer holistic care to patients.
"I enjoy incorporating my expertise with others to deliver exceptional care to my patients," he said. "For me, the patient should be the focus. After getting to know the patient and the pain and issues he or she is facing, I can draw upon my knowledge and the knowledge of others to form a truly unique care plan."
Does Dr. Griesse believe millennial doctors are advancing the profession? "Every generation brings something to the table," he said. "Yes, how I grew up, the advent of social media, smartphones and the organic food movement define who I am. But I think these are all things that can be used to make care better."
By 2025 millennials will represent 75 percent of the global workforce, so Dr. Griesse will have plenty of company from other millennial chiropractors opening clinics. For patients, it represents collaboration with a spectrum of health and nutritional experts to open a new way of thinking about treating patients.
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Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
