Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence:
- National Silver and Regional Gold, Regular Column, Contributed: "Applying the Thin Skull Principle" (April 15, 2015 DC) and "Practice Policy (Gone Bad): The Sign" (Sept. 15, 2015) by Dr. K. Jeffrey Miller and Peter W. Crownfield, Executive Editor
- Regional Silver, Regular Column, Contributed: "Promoting the Pharma Team to the Majors" (June 1, 2015) and "Variation: Friend or Foe?" (Dec. 1, 2015) by Dr. Anthony Rosner and Peter W. Crownfield, Executive Editor
- Regional Silver, Front-Cover Photo: "Sleep – Own the Wellness Market" (May 2015 DCPI) by Paulo Lapuz, Lead Publication Designer
- Regional Bronze, Front-Cover Photo: "Down The Drain – What's The Status Of Your Accounts Receivable?" (July 2015) by Paulo Lapuz, Lead Publication Designer
The latest awards add to MPA Media's growing collection of awards from by the nation's top publishing organizations. To review the complete list of awards won by MPA Media over the years, visit www.mpamedia.com/aboutus/awards.php.