Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
F4CP Launches New Social Media Campaign
The Foundation for Chiropractic Progress has launched a new service to help member doctors: a social media campaign called "Accelerator." Members will receive weekly social media messaging that can be copied / pasted directly into DCs' social media platforms and shared with patients and other followers.
If you're already an F4CP member, contact Alexis Lignos, director of marketing (alexis@f4cp.com), if you need help posting the weekly content to your social media channels (or setting up channels if you have not already done so). To become a member, visit the F4CP website.
"This new level of communication allows our members to effortlessly promote positive press for chiropractic, while engaging with members of their local communities," explained Kent Greenawalt, F4CP founder and chairman.