Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
TCC President Steps Down; Interim Named
Brad McKechnie, DC, DACAN, stepped down from his position as president of Texas Chiropractic College on Oct. 31 after less than two years of service, stating his desire to resume private practice. Named interim president: Larry Johnson, TCC board member since 2007 and board vice-chair for the past two years.
"[TCC] is fortunate to have benefitted from President McKechnie's distinctive leadership and vision, as he shepherded the college through its time of dramatic changes," said Dr. Monte Blue, chair of the Board of Regents.
As of press time, the college has not announced when and if it will initiate a search to find a permanent replacement for Dr. McKechnie.