Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
N.C. Governor: Kudos to Chiropractic
North Carolina Governor Pat McCrory is the latest state legislator to take the initiative in supporting the chiropractic profession during National Chiropractic Health Month, declaring October "Chiropractic Month" throughout the state. In his official proclamation, Gov. McCrory noted that NCHM 2015 "serves as a reminder to all North Carolinians that they can participate in #PainFreeNation [an American Chiropractic Association campaign supporting this year's NCHM activities], and highlights the important role Doctors of Chiropractic perform in the health care delivery system."
Gov. McCrory's Sept. 9 proclamation in advance of NCHM also emphasized that doctors of chiropractic are "physician-level providers" with educational standards "equivalent in classroom hours to allopathic and osteopathic medical schools"; and stated that DCs are "recognized worldwide for their pain-relieving, health-enhancing and injury-prevention services."
According to the ACA, the #Pain FreeNation campaign during National Chiropractic Health Month 2015 is "designed to help members of the profession take greater advantage of the use of social media to spread the word about the effectiveness of chiropractic services [and highlight] the issues surrounding the pain crisis in America, as well as chiropractic's ability to be a part of the solution."
If you're not already participating in the #Pain FreeNation campaign, what are you waiting for? October will be over before you know it. To learn more about #PainFreeNation, click here; your state association also can provide suggestions on how you can participate in local NCHM activities.
And if your governor failed to support NCHM this year, contact him (and instruct your patients to do the same) and request that the governor follow the lead of Gov. McCrory by proclaiming October 2016 "Chiropractic Health Month" in your state.