Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Foundation for Chiropractic Progress Announces First Group Member
The Michigan Association of Chiropractors has joined the Foundation for Chiropractic Progress as its first group member. Group member status is achieved by committing to an annual contribution of $10 per "qualified stakeholder," consisting of DCs who practice full-time and pay full association dues. (Full-time DCs in their first three years of practice are included at no cost if the association offers a discounted dues rate.)
"Group Membership delivers tremendous value not only to our association as a whole, but also to our individual stakeholders, who now have access to countless benefits at no added cost," said Kristine Dowell, executive director of the MAC.