Chiropractic (General)

News in Brief

Dynamic Chiropractic Staff

National Chiropractic Health Month: Be Proactive

October is National Chiropractic Health Month, which means your opportunity to promote this year's theme – "Conservative Care First! – is right around the corner. How are you planning to participate? The American Chiropractic Association, which hosts the annual campaign, offers these and other tips / resources on its website:

  • Give a health care talk to members of your community
  • Distribute educational handouts to prospective patients
  • Send a press release to local editors and share on social media
  • Get a proclamation signed by your mayor / governor
  • Promote wellness through community involvement

The ACA offers a variety of free materials to help promote NCHM 2014, including an NCHM web button / logo, a "Conservative Care First" video, patient education handouts, infographics, and instructions on how to create / send a press release. To learn more, click here.

Collegiate Roundup: Academic Appointments at Parker, Logan

Drs. Ashley Cleveland and Kimberly Paddock-O'Reilly have new academic positions: vice president of Parker College of Chiropractic and vice president of academic affairs at Logan University, respectively. Dr. Cleveland is the former provost / associate dean at Cleveland Chiropractic College – Kansas City; Dr. Paddock-O-Reilly formerly served as associate vice president of new programs and professor at Salem International University in Salem, W.V.

September 2014
Trending
Your Practice / Business
From Search to Selection: Why AI Visibility Matters for DCs
From Search to Selection: Why AI Visibility Matters for DCs

Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.

Mark Sanna, DC, ACRB Level II, FICC
X-ray / Imaging / MRI
A National Turning Point: N.J. Board Rejects Insurer Medical X-Ray Rules for DCs
A National Turning Point: N.J. Board Rejects Insurer Medical X-Ray Rules for DCs

The New Jersey Board of Chiropractic Examiners has made a precedential decision, concurring with the Association of New Jersey Chiropractors' (ANJC) position paper on chiropractic X-ray guidelines. In plain terms, the board ruled, consistent with the ANJC position, that insurance companies cannot use medical X-ray rules or recommendations, like those written by the American College of Radiology (ACR), to decide whether a chiropractor's X-ray was necessary.

 |  Digital Exclusive
Jeff Randolph, Esq.
Your Practice / Business
Are You Meeting the Chiropractic Standard of Care?
Are You Meeting the Chiropractic Standard of Care?

The term standard of care is a legal term and a medical concept. There is no single, universally recognized standard of care document or authoritative reference. The medical concept defines what practitioners should do in practice. The legal term used determines whether a practitioner failed to meet that expectation. This article examines the standard of care for the doctor of chiropractic.

 |  Digital Exclusive
Mark Balderston, DC, FPSC