Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
News in Brief
National Chiropractic Health Month: Be Proactive
October is National Chiropractic Health Month, which means your opportunity to promote this year's theme – "Conservative Care First! – is right around the corner. How are you planning to participate? The American Chiropractic Association, which hosts the annual campaign, offers these and other tips / resources on its website:
- Give a health care talk to members of your community
- Distribute educational handouts to prospective patients
- Send a press release to local editors and share on social media
- Get a proclamation signed by your mayor / governor
- Promote wellness through community involvement
The ACA offers a variety of free materials to help promote NCHM 2014, including an NCHM web button / logo, a "Conservative Care First" video, patient education handouts, infographics, and instructions on how to create / send a press release. To learn more, click here.
Collegiate Roundup: Academic Appointments at Parker, Logan
Drs. Ashley Cleveland and Kimberly Paddock-O'Reilly have new academic positions: vice president of Parker College of Chiropractic and vice president of academic affairs at Logan University, respectively. Dr. Cleveland is the former provost / associate dean at Cleveland Chiropractic College – Kansas City; Dr. Paddock-O-Reilly formerly served as associate vice president of new programs and professor at Salem International University in Salem, W.V.