Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Arizona Board of Chiropractic Examiners Names Executive Director
James Badge, DC, chairman, and the Arizona Board of Chiropractic Examiners has announced that Pamela J. Paschal, interim executive director, has been instated as executive director. Her instatement is effective Feb. 1, 2014.
Ms. Paschal was appointed as the interim executive director on Oct. 2, 2013. She has been with the chiropractic board since April 2009.
Source: Arizona Board of Chiropractic Examiners