Like you, I have a huge respect for the men and women who've served our country's military, putting themselves in harm's way and often coming home injured and traumatized, if not in anonymous body bags. For some time I've wondered how I could use the knowledge and skills I've learned over a lifetime to benefit those wounded warriors, many of whom are condemned to live with pain for the rest of their lives.
Then the answer came to me. For years, I've held a "Patient Appreciation Day" to thank those who have made use of my services and permitted me to ease their suffering. This year, I'm doing the same for veterans.
Veterans Day falls on Monday, Nov. 12 this year. Beginning this week, I am asking my patients to "Invite a Vet" on Veterans Day and bring them to my clinic. I expect this otherwise day of rest and relaxation will be busy and filled with challenges, but it will give veterans – many of whom have never experienced chiropractic – the opportunity to learn about it and, if they choose, receive care.
I'm asking my chiropractic colleagues across the nation to do the same. Have your patients invite a vet and see if your clinical skills can help relieve them of their pain – the enemy that never goes away. Even if only a small percentage of the chiropractic community takes me up on this proposal, think of how many new patients we'll be helping.
And consider this: Invite a Vet Day is a news story on what is traditionally a slow news day. Send a press release about your activities to the local newspapers and television stations. Chances are, you'll get coverage. Yes, that's good for business, but even more importantly, it will show the public at large that chiropractic cares.
Personally, I can't think of anything I'd rather be doing on this national holiday; hopefully you feel the same. Finally, if you'll write in and tell us about your experience, more chiropractors may try it next year. Before long it, could be a national movement; one that will gain respect and admiration from millions of Americans who've never before considered a visit to their local DC.
Continuing to impress the advertising and marketing world, The Foundation for Chiropractic Progress (F4CP) has again been recognized by industry organizations for its excellence in educating consumers on the benefits of chiropractic, this time through social media, newsletters, and demonstrating thought leadership by promoting holistic well-being.
Dr. Louis Sportelli received the Lee-Homewood Chiropractic Heritage Award during the annual conference of the Association for the History of Chiropractic (AHC). During his nearly 60-year career, Dr. Sportelli has embodied the spirit of the award, given to “living individuals who have made outstanding contributions to the chiropractic profession.”
Presently there is no consensus on the best treatment for Achilles tendon rupture; and its management is still controversial. The treatment options are conservative treatment and surgical repair. With either treatment, be it conservative or surgical, Achilles tendon tears necessitate prolonged recovery and rehabilitative management.
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