Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
ACA Contributes to Washington Post Article on Essential Benefits
ACA Senior Vice President of Government Relations, John Falardeau, was recently quoted in a Washington Post article discussing one of the most critical components of the Patient Protection and Affordable Care Act (PPACA) – determining what health care benefits are absolutely essential. The article addresses how state advisory boards are currently working to determine what exactly "essential care" means in their state.
"It's a very big issue for us," said Falardeau when asked about how DCs are getting involved at state level discussions. "We've been working hard with our state associations to make sure they're at these meetings, to even get on the essential benefit advisory board."
DCs were able to secure a seat on Maryland's essential health benefits advisory board, but were left out of the discussion in California where the legislature passed a benefits package that may exclude chiropractic services. For more information about health care reform, click here.
Source: American Chiropractic Association