Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
First Chiropractic Residency Program at VA Hospital
New York Chiropractic College (NYCC) recently announced it has partnered with the Canandaigua VA Medical Center in Canandaigua, N.Y., to create an integrated care chiropractic residency program – the first such program to be established at a Veterans Administration health care facility, according to the college.
NYCC residents will work alongside VA providers and experience rotations with specialists in neurology, orthopedics, physiatry, pain management, primary care and physical therapy at the medical center. NYCC has an existing relationship with Canandaigua VAMC; it operates several academic and research programs at the center.