Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
News in Brief
New Nutrition Diplomate Exam
Following two years of collaboration, the National Board of Chiropractic Examiners and the Chiropractic Board of Clinical Nutrition have administered the first computer-based diplomate certification examination in clinical nutrition. The inaugural exam took place in August, with 30 examinees taking the test at ACT testing centers throughout the U.S. and one examinee taking the test in Korea. Following exam administration, NBCE staff and CBCN representatives agreed on a cut score standard for future examinations.
A CBCN press release summarized the collaborative process leading to development and administration of the exam: "The process began in 2009 with a practice analysis survey of chiropractic clinical nutritionists, which led to the development of a competence-based test plan. Hundreds of questions were then submitted and reviewed to fulfill the needs of the necessary item pool. In May 2011, a test committee of the CBCN met with NBCE staff in Greeley, CO [home of the NBCE] to select two 200-item examinations."
To learn more about the Chiropractic Board of Clinical Nutrition and its new diplomate exam, visit www.cbcn.us.