Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Northwestern Health Sciences University Expands Natural Care Center Team
Northwestern Health Sciences University has added a chiropractor to its Bloomington Natural Care Center team. Jon Mulholland, DC, CCSP, CSCS, a 2000 graduate of Northwestern, started on Sept. 1, 2010. Dr. Mulholland also has certification as a certified chiropractic sports practitioner (CCSP) and certified strength and conditioning specialist (CSCS).
Dr. Mulholland and his family relocated from New York to take the position at Northwestern. He sold his two private chiropractic practices in New York - a sports injury practice in Plattsburgh and a general chiropractic practice in Elizabethtown - after accepting the new position.
For the past five years, Dr. Mulholland served as a chiropractic consultant for the United States Olympic Training Center in Lake Placid, N.Y. He has traveled extensively as one of the team chiropractors for the U.S. Bobsled and Skeleton Teams; has been a sports medicine consultant for the New Zealand Cycling Teams; and was the team chiropractor for the U.S. Paralympic Teams at the 2010 Paralympics Winter Games in British Columbia, Canada.
"I love this school," said Dr. Mulholland. "I'm excited to be working with student interns and teaching them some of the things I've learned."
Source: Northwestern University of Health Sciences