Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
New York Chiropractic College Promotes Senior Administrators
Acknowledging the many changes that have occurred over the past few years at NYCC including the addition of new academic programs and expansion of several divisions, President Frank J. Nicchi, DC, has announced promotions and title changes for members of the college's senior administration team effective Sept. 1. The promotions are consistent with the increased level of responsibilities tasked to each member and more aligned with the institution's organizational structure.
Dr. Michael Mestan, formerly the college's executive vice president of academic affairs, is now executive vice president and provost. According to Dr. Nicchi, "Dr. Mestan has done an outstanding job of implementing new academic programs, establishing ground-breaking clinical opportunities and providing direction to the institutional Deans and Directors."
Thrilled to assume his new role, Dr. Mestan says he is "eager to continue carrying out innovative academic initiatives that reinforce NYCC's leadership position throughout natural healthcare education."
Other senior officials' titles changed from that of executive director to vice president status include Institutional Quality and Assessment's Dr. David Odiorne; Enrollment Management's Diane Dixon; and Institutional Advancement's Peter VanTyle. Assistant Vice President of Administrative Services Richard Worden is now associate vice president. Finally, current Director of Postgraduate and Continuing Education, Dr. Thomas Ventimiglia, will now serve as dean.
Source: New York Chiropractic College