On any given month, Google visitors conduct approximately 3.35 million searches on the word chiropractic and 1.83 million searches on the word chiropractor. When they do, the first page of the results usually presents the following:
In case you are not familiar with Chirobase.org, the site describes itself as: "Your Skeptical Guide to Chiropractic History, Theories, and Practices Operated by Stephen Barrett, MD, and Samuel Homola, DC." Needless to say, the information on the Web site is not very complimentary to chiropractic or to doctors of chiropractic, as you might expect if you've followed Dr. Barrett over the years.
The Skeptic's Dictionary's (Skepdic.com) chiropractic section begins with the following quote: "Chiropractic is the most significant nonscientific health-care delivery system in the United States," attributed to William T. Jarvis, PhD. It includes additional information suggesting chiropractic is ineffective and even shows tragic photographs of a patient who was reportedly injured by chiropractors.
Unfortunately, because these two Web sites hold positions on the first page of Google's chiropractic and chiropractor search results, some of the 5 million monthly Google visitors who use either of those two search terms will undoubtedly learn about chiropractic from them. If only we could get them off that first page.
Take Action
Google has launched a new system that lets us decide which Web sites should be "starred results." And while the folks at Google are not saying if these starred results will have an impact on search result rankings, my bet is that they will. With this new tool firmly in hand, here is the plan:
Anyone can do this. You can even ask your patients, friends and children to participate. This could have a big impact on which Web sites appear when people search for chiropractic. If enough of us participate, we could see Chirobase and Skepdic relegated to the second page of the Google search results, or even further back.
Take a few moments today to star the Web sites and let Google know which ones you find valuable. Hopefully, with enough people joining us, we will see changes in what 60 million searches reveal about chiropractic every year.
Read more findings on my blog: http://blog.toyourhealth.com/wrblog/. You can also visit me on Facebook.
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