Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
The Spine Journal gives Outstanding Paper Award to Paul B. Bishop, DC, MD, PhD
The Spine Journal & NASS Outstanding Paper Award Selection Committee has chosen a paper by Paul B. Bishop, DC, MD, PhD, The Chiropractic Hospital-based Interventions Research Outcomes (CHIRO) Study: A randomized controlled trial on the effectiveness of clinical practice guidelines in the medical and chiropractic management of patients with acute mechanical lower back pain, to receive the 2010 Outstanding Paper Award for Medical & Interventional Science.
Dr. Bishop will be honored at the NASS's 25th annual meeting, October 5-9, 2010, in Orlando, Florida. He will also present his paper during the Outstanding Paper presentations scheduled for Thursday, October 7th.
His paper will be published in The Spine Journal.
Source: The Spine Journal