Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
NBCE Seats New Board, Elects Executive Committee at Annual Meeting
The National Board of Chiropractic Examiners (NBCE) held its Annual Meeting on April 26-30, 2010, in Baltimore to seat new board members and elect officers who make up the executive committee.
Dr. Robin Lecy (S.D.) and Dr. Donna Craft (Mich.) were seated as district directors for Districts I and II, respectively. Dr. Salvatore LaRusso (Fla.) was elected and Dr. Richard Cole (Tenn.) was re-elected to serve three-year terms as At-Large directors. Dr. Daniel Saint Germain (Quebec, Canada) and Dr. Lawrence O'Connor (N.J.) were seated as Federation of Chiropractic Licensing Board appointees.
The Executive Committee was then chosen, with Dr. Theodore Scott (Utah) elected president of the board; he also serves as District IV director. Dr. Norman Ouzts Jr. (S.C.) was elected vice-president; he continues to serve as District V director. Dr. Donna Craft was elected treasurer; she also serves as District II director. Dr. Paul Morin (Maine) was elected secretary; he will continue to serve as District III director.
Source: National Board of Chiropractic Examiners