Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Dr. Deborah Kopansky-Giles Honored for Advancing Chiropractic Research
At the Association of Chiropractic Colleges Educational Conference and Research Agenda Conference (ACC-RAC), the NCMIC Foundation awarded Deborah Kopansky-Giles, DC, the Jerome F. McAndrews, D.C., Memorial Research Fund NCMIC Group, Inc. Award.
As a recipient of the McAndrews Award, Dr. Kopansky-Giles was recognized for her long-standing efforts to advance chiropractic research, including bridging the gap between the chiropractic profession and traditional medical organizations. Her scientific studies are pragmatic and help others understand how chiropractic benefits the health care system, especially in providing care to the underserved.
The Jerome F. McAndrews, D.C., Memorial Research Fund was created by the NCMIC Foundation to honor Dr. McAndrews' longtime support of the scientific and practical advancement of the study of chiropractic. It provides an award each year to a worthy research recipient. This award recognizes an individual or a group who has demonstrated exceptional ability to:
- Advance research and the exchange of scientific information;
- Promote high ethical standards in research and/or practice;
- Contribute to practical applications to chiropractic practice;
- Interact professionally with other individuals and groups involved in relevant research and application.
For information about making a contribution, go to www.ncmicfoundation.org.
Source: NCMIC Group, Inc.