According to U.S. Census Bureau projections, the number of Americans over age 65 will double by 2040 to more than 81 million people. This is a huge opportunity for chiropractors who will be well-positioned to serve this population if they act now to incorporate anti-aging principles, strategies and services into their existing practices.
Here are a few key strategies to get started:
Educate Yourself
Functional medicine looks at underlying processes in chronic disease and the nutritional, dietary and lifestyle changes that can influence these processes and reduce the effects of aging.
To learn more, contact The Institute For Functional Medicine (www.functionalmedicine.org) which provides training and resources in this field.
The American Academy of Anti-Aging Medicine (www.worldhealth.net) provides various resources, classes, and a certification program as an anti-aging health care practitioner.
The International and American Associations of Clinical Nutritionists (www.iaacn.org) has excellent classes and a program to qualify as a Certified Clinical Nutritionist.
Supplement Dispensary
Professional-quality nutritional supplements are a critical component of anti-aging medicine and must be easily accessed by patients based upon your recommendations.
I have found that the most convenient and cost-effective method is to use distributors that allow a link from my Web site. This allows password-protected, patient-only access into my online dispensary, where I can direct which products patients order for best results. This drastically decreases in-office accounting and also provides an additional income stream.
Strength-Training Services
A key component of healthy aging is maintaining or increasing muscle tissue and optimal hormonal levels. A small in-office gym with resistance exercises or close association with a nearby gym is helpful. There are now also various DVDs that are effective, so long as your patients are consistent.
Keep a Chiropractic Focus
No amount of extracurricular activities will make up for a weak chiropractic philosophy. There is no substitute for the benefits patients can receive from regular, skilled chiropractic care.
And remember: practicing an anti-aging philosophy begins with you. Set a good personal example and your patients will follow.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
