Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
News in Brief
A Chiropractic License Plate in Kentucky
The Kentucky Chiropractic Association (KCA) recently launched a "Go Green Go Chiropractic" marketing initiative that features a specialty license plate. The plate design contains the above slogan accompanied by a spine and a growing plant on a green and white background.
"The 'Go Green Go Chiropractic' marketing initiative helps Kentucky chiropractors and patients unite in their efforts to spread awareness of the unique benefits of chiropractic," commented the KCA. "The license plate makes a statement that we're proud of Kentucky's chiropractors and the people who are treated by and support them. It also will encourage people who see it to find out what Go Green Go Chiropractic is all about."
Sales of the license plate benefit the Kentuckiana Children's Center, the nonprofit organization that provides integrative chiropractic care to children suffering from serious illnesses. According to KCA Legal Counsel Jonathan Boggs, association members "specifically chose not to have any identifying marks on the plate, or to have the donations go to the KCA because the plate isn't just for our members, it is for all chiropractors and chiropractic patients in the Commonwealth of Kentucky, and we hope to spread the 'Go Green Go Chiropractic' initiative worldwide."
To see what the "Go Green Go Chiropractic" license plate looks like, visit www.kychiropractic.com/gogreen.php, where Kentucky DCs, can find information about ordering the specialty plate and learn more about the KCA's green initiative.