Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Life West Grads Help Relief Workers at Italian Earthquake Site
Graduates of Life Chiropractic College West in Hayward, Calif., are among the chiropractors volunteering to provide chiropractic care to earthquake relief workers in L'Aquila, Italy. The medieval city in central Italy was severely damaged by a quake that struck on April 6, 2009, killing more than 150 people and injuring more than 1,500.
The chiropractors are assisting under the auspices of the Association of Italian Chiropractors, with the permission of local relief authorities. The chiropractic teams were allowed into the area five days after the earthquake struck.
Life West alumni in Italy who have provided relief shifts thus far include Drs. Daniel Rigel, Aris Allais, Corrado Semprini, Mauro Cento, Chris Cerrato, Patricia DeLuca and Marcus DeLuca.
Firemen and rescue personnel are receiving chiropractic care in two locations, one in the fire station of L'Aquila and one in nearby Coppito, the main coordinating hub of the relief efforts.
Source: Life Chiropractic College West.