Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
Global Recognition
Chiropractic and complementary and alternative medicine were front and center at the World Health Organization (WHO) Congress on Traditional Medicine, which also featured a Symposium on Manual Methods of Health Care organized by the World Federation of Chiropractic (WFC). The congress, held in Beijing Nov. 7-9, 2008, highlighted the need for strong policy support for chiropractic and CAM in national health systems, as well as the increasing role of technology in shaping health care interactions.
In her opening address to attendees, Dr. Margaret Chan, director-general of the WHO, emphasized that the growth of CAM in affluent societies reflects not only its strengths, but also the weaknesses of modern medical care. "Medical care has become depersonalized, some would even say 'hardhearted.' ... The trend towards highly specialized care works against a sympathetic doctor-patient relationship. In too many cases, the patient is no longer treated as a person, but rather as an assembly line of body parts each to be managed, often with great expertise, by an appropriate specialist. ... In the views of at least some commentators, the rise of alternative medicine is a quest for more compassionate, personalized, and comprehensive health care."
Dr. Chan concluded: "The two systems of traditional and Western medicine need not clash. Within the context of primary health care, they can blend together in a beneficial harmony, using the best features of each system, and compensating for certain weaknesses in each. This is not something that will happen all by itself. Deliberate policy decisions have to be made."
Highlighting Chiropractic and Manual Treatments
The chiropractic profession had a strong presence at the congress, including symposium presentations on research by Dr. William Meeker, president of Palmer Chiropractic College West; and Dr. Scott Haldeman, chair of the WFC Research Council. Overall, an estimated 120 chiropractic delegates representing 26 countries attended the opening ceremony/banquet and the symposium. The WFC also provided Chinese Ministry of Health officials and delegates with Chinese-language versions of the WHO Guidelines on Basic Training and Safety in Chiropractic and a five-minute video on chiropractic care. These resources were the result of technical and funding support from Palmer College of Chiropractic, Life University and the Hong Kong Chiropractors' Association.
In addition to presentations by Drs. Meeker and Haldeman, the symposium featured presentations on various other manual methods of treatment including osteopathy, Swedish massage, Chinese tuina, Korean chuna, and Japanese judo bonesetting.
"This Congress represented a major milestone for chiropractic," said WFC President Dr. Efstathios Papadopoulos. "Chiropractic was seen by [the] WHO, government officials from many countries and delegates from other professions as the most developed profession internationally in the field of manual healthcare, and the Beijing Declaration called upon all countries to recognize and regulate CAM professionals such as doctors of chiropractic."
The Beijing Declaration Supporting CAM Growth
On Nov. 8, 2008, congress participants adopted the Beijing Declaration, which underscores "the need for action and cooperation by the international community, governments, and health professionals and workers, to ensure proper use of traditional medicine as an important component contributing to the health of all people, in accordance with national capacity, priorities and relevant legislation." The declaration outlines six action steps to facilitate this in 2009 and beyond:
"The knowledge of traditional medicine, treatments and practices should be respected, preserved, promoted and communicated widely and appropriately based on the circumstances in each country."Governments have a responsibility for the health of their people and should formulate national policies, regulations and standards as part of comprehensive national health systems to ensure appropriate, safe and effective use of traditional medicine.
"Recognizing the progress of many governments to date in integrating traditional medicine into their national health systems, we call on those who have not yet done so to take action.
"Traditional medicine should be further developed based on research and innovation in line with the 'Global strategy and plan of action on public health, innovation and intellectual property' adopted at the 61st World Health Assembly in resolution WHA61.21 in 2008. Governments, international organizations and other stakeholders should collaborate in implementing the global strategy and plan of action.
"Governments should establish systems for the qualification, accreditation or licensing of traditional medicine practitioners. Traditional medicine practitioners should upgrade their knowledge and skills based on national requirements.
"The communication between conventional and traditional medicine providers should be strengthened and appropriate training programs [should] be established for health professionals, medical students and relevant researchers."
The Changing Face of Information Delivery
With the Internet turning 40 in 2009, Web and other technologies are influencing health care on an increasingly broad scale: electronic health records, Web-based interactions among providers and between providers and their patients, educational Webcasts and Webinars, etc. This trend will continue and is in fact vital to professional growth, said Donald M. Petersen Jr., publisher of Dynamic Chiropractic, who spoke at the congress during a special program on intra-institutional delivery of education and information.
"Education and information are the most obvious initial arenas for the Web to play an integral role in our profession," he said. "This is being fueled by the cost of travel and the need to be able to access information at any time from anywhere. It will probably take some time before all information is delivered digitally, but doctors will want to participate in this evolution now while they can easily learn and grow with the developing technologies."