Straighten Up America, in conjunction with World Spine Day, truly has become an international program, appearing in newspapers, magazines and on televisions across the globe, educating people about the benefits that come from a health and wellness lifestyle. Doctors of chiropractic are taking the message to heart as they embrace the opportunity World Spine Day provides to promote the value of positive spinal health habits to students, current and prospective patients, and the media.
This positive spinal-health message is crossing cultural and language barriers as well. Life University faculty member, Dr. Milagros Rosado, educated the global Spanish-speaking community about the importance of spinal health on CNN En Espanol. In a live interview with CNN En Espanol anchor Claudia Palacios, Dr. Rosado explained the importance of maintaining excellent posture and living the chiropractic lifestyle.
During the interview, Dr. Rosado briefly demonstrated a Straighten Up Posture Pod exercise after she explained the significance of the Rancho Bernardo posture studies. The Rancho Bernardo studies, conducted by gerontologists at UCLA, demonstrate a correlation between poor stooped posture and increasedmortality, functional disabilities and increased independent risk for osteoporotic fractures. In a split-screen telecast, while Straighten Up exercises were simultaneously demonstrated, Dr. Rosado discussed the importance of healthy lifestyle habits, eating the right foods, appropriate exercise and regular spinal check ups and care by a doctor of chiropractic.
World Spine Day and Straighten Up America have crossed geographic and language barriers. Thus far, spinal health empowerment programs have been developed in Australia, Great Britain, Sweden, Cyprus, Hong Kong, South Africa, Korea, India and Canada. The Straighten Up curriculum has been translated into eight languages, with more on the way.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
