Every day more people become interested in chiropractic. Many of them have questions. In addition to talking with friends and family, they look for information on the Internet. These days, the Internet is where we all go when we need to find information on just about anything. I realize:
Do you know how the Internet has impacted the lives of the people in your community? Where do your patients go for information about chiropractic?
If you don't know the answers to these questions, you may want to take a day or a week and just ask your patients a few questions about where they get their information. These questions will be even more important when you ask new patients. The answers might have an impact on the advertising budget for your practice. If you haven't done so recently, you might find that you need to change your marketing approach.
We believe strongly that the number of people who search the Internet for information on chiropractic will do nothing but grow. We have seen this historically for more than 12 years. During that time, we have grown the ChiroWeb.com Web site to more than 20,000 pages of information. We have five people in our multimedia department who make this a reality.
Is this investment paying off? During the month of July, 620,895 unique visits were made to the ChiroWeb.com Web site. This is the most we've ever had. These visits resulted in more than 1.3 million views of pages containing content about chiropractic. This is how we measure the impact we're having in cyberspace.
Here are just some of the important online features we offer to educate the public about the benefits of chiropractic:
The e-mail newsletters have a combined subscription of almost 150,000 people. Every month, these 150,000 subscribers are learning more about the benefits of chiropractic. The newsletters bring people back to the Web site, where they can access in excess of 12,000 articles.
Clearly, people want information about chiropractic. Your own Web site should be meeting that need for the people in your community. As you educate people in your area of influence, ChiroWeb.com will continue to support your efforts on a national level.
We're all part of chiropractic's big marketing team. Working together, we can provide the information required to help people understand all of the benefits of chiropractic.
DMP Jr.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
