The Foundation for Chiropractic Progress (F4CP) has announced a call for stories and anecdotes from chiropractors who provide care to athletes, dancers, artists, performers and other high-profile individuals. As part of its ongoing media campaign for chiropractic, the foundation will be submitting these real-life stories to national newspapers, magazines, television stations, and other media outlets. The F4CP hopes these stories will help build public awareness of and confidence in chiropractic care.
Stories should be sent to gcuneo@foundation4cp.com.
You must have written permission from the patient and be willing to share their name. Patient testimonials are encouraged.
The foundation's national educational campaign continues to expand. Its first television commercial aired Jan. 6 and 7, 2007, during the Fox Network's presentation of the 2007 Ms. Fitness USA contest. The 30-second commercial, featuring Ms. Fitness USA 2006, Sarah Harding, aired again on Jan. 15, when FOX re-ran the contest. The F4CP believes an estimated 150 million households across the nation viewed the commercial.
The foundation officially kicked off its advertising campaign in July 2006 with regional print ads in four major publications. In the past few months, the ad has appeared in national issues of Newsweek, Business Week, U.S. News & World Report and The New York Times Magazine. Most recently, Health magazine ran the ad in its Jan/Feb 2007 issue, and Newsweek ran the ad in its Feb. 12, 2007 issue.
For more information on the Foundation for Chiropractic Progress, visit www.foundation4cp.com.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
