While ChiroWeb.com provides news and information to doctors and students of chiropractic, the site also enjoys an increasing number of consumers seeking information about chiropractic. All told, in March 2006, ChiroWeb's traffic figures exceeded 500,000 unique visits.
With a total of 633,345 unique visits, ChiroWeb received almost 20,000 unique visits per day. This translates to nearly 20 million hits for March on almost 2 million page views. The average visitor spent just over five minutes learning about chiropractic.
In addition to this milestone, ChiroWeb's To Your Health consumer e-mail newsletter reached more than 170,000 subscribers. To Your Health is provided free of charge to interested consumers. It also is used by DCs to educate and inform their patients. (For more information on this patient education program, send an e-mail to myrep@mpamedia.com.)
These figures point to increasing consumer interest in chiropractic. Your practice Web site may be the first point of contact for many potential patients.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
