The past few months, I have had the pleasure of appearing before many doctors of chiropractic while attending numerous state association meetings and conferences. Our campaign to promote chiropractic has just begun and we have struck a positive chord with the many DCs who have heard our presentation. We plan to travel to as many states as possible in the next year, presenting our ambitious platform that will once and for all see the chiropractic profession achieve the recognition it so deserves. The theme we have developed in conjunction with our media firm, Clayton-Davis, whose home office is located in St. Louis, has been well-received. "Think Again - Think Chiropractic" is the main focus of our campaign, which we believe will enlighten the public about chiropractic care.
The Foundation for Chiropractic Progress will develop media spots to reach as many markets as possible, but of course, any campaign designed to reach millions of viewers will take a large sum of money to accomplish its goal.
The Campaign for Chiropractic Progress is an ambitious program that all doctors of chiropractic should consider joining. By contributing to the foundation, you will be doing something not only for yourself, but also for the profession. This unified effort will place the profession in the public's mind with professional advertisements and materials that will help the profession of chiropractic directly. It also will bring excellent health care to those who have yet to discover the value of visiting their chiropractor on a regular basis.
Please join the Campaign for Chiropractic and support your profession today. If we all do not get involved, we will never reach the large percentage of the public that has yet to learn about chiropractic.
Think about it, and then "Think Again - Think Chiropractic."
Your friend in chiropractic,
Gene G. Veno
President/CEO, Foundation for Chiropractic Progress
| Author's note: For further information on the Foundation for Chiropractic Progress and its Campaign for Chiropractic, please contact me by e-mail at gveno@foundation4cp.com. |
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
