Gene G. Veno, president/CEO of the Foundation for Chiropractic Progress, recently announced that a special Association Advisory Committee has been formed to assist the foundation. Named to chair the committee of state association leaders are Karen Hammel, executive director of the Colorado Chiropractic Association; and Sigmund Miller, DC, executive director of the Association of New Jersey Chiropractors.
The Association Advisory Committee will help the foundation plot the direction in which national media is utilized in the Campaign for Chiropractic, as well as draw localized PR support for the benefit of association members.
"Active Association participation is extremely important because state associations are in close contact with their members," said Veno. "Not only will they be able to take the national campaign to a grassroots level; [they will] also be able to feel the early pulsebeat of its success."
Commenting on their appointments, the appointees lauded the foundation for making the Campaign for Chiropractic a reality:
"America's perception of chiropractic leaves much to be desired," said Dr. Miller. "As a profession, we must advertise, promote and educate the nation's community and our local communities as to who we are and what we do as chiropractors and as a profession. There is no other option."
"Here it is, what we have waited for someone to do something about, what every association in the U.S. would envy," noted Ms. Hammel. "A well-thought-out, complete public relations strategy/campaign to bring consumers to chiropractic practices and have them understand the benefits of chiropractic care."
Stressing the importance of the Association Advisory Committee, Veno stated that the Foundation for Chiropractic Progress is very sensitive to state associations' relationships with their members: "Our goal helps them gain the benefit that seems to be foremost in every chiropractor's mind - greater acceptance and utilization of chiropractic services."
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
