Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Riekeman NOT Suing Palmer
Contrary to articles appearing in the Quad City Times and this publication (June 4, 2005 issue), Life University President Guy Riekeman, DC, is not currently suing the Palmer Chiropractic University Foundation. The original articles were based upon an April 14, 2005 filing by Dr. Riekeman's local attorney in the Scott County District Court of Iowa. While this filing did refer to a potential action between the parties, the filing was misinterpreted as a legal complaint. A follow-up conversation with Dr. Riekeman revealed that the filing was only procedural and did not include any current legal action.