Before committing yourself to an expensive contract with a practice management firm, consider some of the following options in beginning and developing your chiropractic business plan:
Advertising: If you don't have experience in this area, please note that the least expensive and most effective methods are not newspapers, radio, and TV. The most effective (and the management firms charge to tell you this) is to get out and get involved in civic groups, clubs, churches, fitness centers, etc. People you actually meet in person are most likely to use your services or refer to you, than those who merely see your picture in the paper.
Office and Other Business Procedures: The least expensive and most effective method of learning office procedure is to visit a number of successful chiropractors before you open your practice and spend time just observing and taking notes in their offices. Find some doctors in other towns and spend several days or even weeks following them around and observing their front-office procedures.
Purchase books on business management and business law (this is a must).
There are many business-related symposiums and courses available through most Jaycee and Chamber of Commerce groups which will help new doctors in their public relations programs. Courses provided by local Toastmasters are invaluable in developing speaking skills. If there is a Dale Carnegie program in your area, don't hesitate to take advantage of it.
In addition, there are many great motivational books and tapes available from most book stores, and through mail-order from such sources as Nightingale-Conant, or Parker. These tapes and books contain everything you will get at most of the expensive seminars, and more. And, you can listen to them over and over again at no extra charge.
Take the responsibility of learning how to manage your business yourself. Avoid depending on management firms who don't really have your best interests at heart, but who actually see only their own bank accounts as the end result of your success.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
