Continuing to impress the advertising and marketing world, The Foundation for Chiropractic Progress (F4CP) has again been recognized by industry organizations for its excellence in educating consumers on the benefits of chiropractic, this time through social media, newsletters, and demonstrating thought leadership by promoting holistic well-being.
ICA and ACA Adopt Positions Against Using Research to Recruit Patients
While there are many issues over which the American Chiropractic Association (ACA) and the International Chiropractors' Association (ICA) disagree, the use of research to recruit patients is not one of them. In an almost unprecedented event, both associations independently established their own positions against this type of program.
Both the ACA and the ICA established their positions against research/recruitment during their respective board meetings in the month of October, only three weeks apart!
Each position is presented separately. Please read how a single issue (internal or external) can cause two distinctly different organizations to unite in purpose.