Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Article on Page 40, February 14, 1990 Issue
I would like to say thank you for printing my letter to the editor regarding "Videofluoroscopy Policy Adopted." However, after reading the article, I noted that the last sentence had a mispelled word in it. As was printed in the closing sentence, it stated, "Utilize your strengths WITHOUT chiropractic -- use a board certified Diplomate." It should have read, "Utilize your strengths WITHIN chiropractic -- use a board certified Diplomate."
Again, I appreciate your printing of letters to the editor. Keep up the good work.