Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
What Can YOU Do?
There is one point that I would like to make to every chiropractor in the world. Being a member of a recent strategic planning meeting of the American Chiropractic Association (ACA) has made me more aware than ever of the necessity of all DCs to have a national voice. I'd like to urge all DCs in the world to belong to some national organization!
Of course, neither the ACA nor the International Chiropractors Association (ICA) do everything we like. But those of you who are not ICA or ACA members had better wake up and begin to realize all the benefits we've achieved are the result of national representation through the years.
This decade is going to be the most crucial in our history. Don't ask, "What can the ACA/ICA do for me?" Ask, "What can I do for the ICA/ACA?" For, having that national voice is indispensable to our very professional life! And this is true in every country.