You became a chiropractor to serve people, not an insurance company. You deserve to run a business that aligns with your values, supports your family and lights you up. Cash-based care isn’t just a pricing model – it’s a philosophy rooted in freedom, trust and respect for your patients and for yourself. Here's why - and how - to do it.
Sports Illustrated Update
On the front cover of our December 19, 1990 issue, we alerted our readers to be watching the December issues of Sports Illustrated for a feature article on Dr. Nick Athens and chiropractic. We have been informed that the special feature has been postponed and will not appear in Sports Illustrated until next football season. "DC" will print a reminder update when further information becomes available to us.