Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
Sports Illustrated Update
On the front cover of our December 19, 1990 issue, we alerted our readers to be watching the December issues of Sports Illustrated for a feature article on Dr. Nick Athens and chiropractic. We have been informed that the special feature has been postponed and will not appear in Sports Illustrated until next football season. "DC" will print a reminder update when further information becomes available to us.