Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
NYCC Hosts 'An Evening with the Masters'
New York Chiropractic College President Dr. Kenneth Padgett (Lincoln College of Chiropractic graduate, 1951), and NYCC technique instructors Dr. Howard Gennano (Logan, class of 1951), and Dr. Lloyd Henby (National, class of 1952) participated in a round-table discussion on chiropractic philosophy.
Each doctor has been a chiropractor for 40 years: Dr. Henby discussed when DCs were arrested for practicing medicine without a license; Dr. Gennano stressed the importance of working with national and state associations to advance the profession; and Dr. Padgett noted education's role in providing students with the "necessary components" and then allow the DCs to make the choices in "their individual philosophy and practice style."
Dr. Padgett offered this final thought: "The greatest philosophy lessons you will have will be when you are in practice and you repeatedly witness the healing potential of the chiropractic adjustment."