Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
CCE Planing Panel Meets in Chicago
The Council on Chiropractic Education's panel on planning (POP) met Aug. 18-19 for a strategic planning session on the council's future.
CEE President James Winterstein invited key members of the chiropractic community to provide input during the planning meeting, where a draft of a "white paper" was begun. The participants have been invited to attend a second POP meeting in Chicago, Nov. 4, 1993, to discuss that draft. The finished document will be presented to the Council for consideration at a workshop during the CCE's January 1994 meeting.
Results of a feasibility study, conducted by the National Center for Higher Education Management Systems (NCHEMS) for possible accreditation of paraprofessional and postgraduate education, were also presented and discussed. The consensus of the meeting's participants was that the CCE should consider expanding its scope to include the accreditation of paraprofessional and specialty/postgraduate education.