Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Moment of Silence
Dr. Lonnie Martin, president elect of the New Mexico Chiropractic Association, died March 2nd from the effects of a heart attack he suffered several days earlier. Dr. Martin was 44 years-old.
Dr. Martin, a graduate of National, was named "Chiropractor of the Year" by the NMCA in 1991, and was considered influential in chiropractic legislative matters at the state level. He received his diplomate in chiropractic orthopedics in 1986.
He is survived by daughter Lauren, his mother Faye, and brother Steve.
Services were held March 6th. Memorial contributions may be made to the New Mexico Chiropractic Association, P.O. Box 36048, Albuquerque, NM 87176.