Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
Identity Crisis
In the March 26, 1993 issue, we published "Therapeutic Exercise in the Chiropractic Practice, Part I by Michael Thille, DC, DABCO. The photo for that article, although labeled Michael Thille, DC, was in fact a picture of Tilden Sokoloff, DC. Dr. Sokoloff's article "Chiropractic Physicians and the Evolving HMO System" appeared in the same issue in the California and Southeast Forums.
Our apologies to Drs. Thille and Sokoloff for our identity crisis.