Sid Williams, DC, president and founder of Life College, was the subject of an Associated Press (AP) article, "Salesman, Healer, Teacher," written by staff writer Marc Rice. Dr. Williams was interviewed on the Life campus and the story was picked up by newspapers nationwide.
The AP decided to run the story after fielding thousands of calls from TV viewers who watched the Life basketball team (Running Eagles) play in the quarterfinals, semifinals, and finals of the National Association of Intercollegiate Athletics (NAIA) postseason basketball tournament. Two of Life's games were carried by the SportSouth TV Network, which covers eight Southeastern states and reaches 3.5 million homes. Cable Channel 69 in Atlanta carried the Running Eagles' quarterfinal and semifinal action on ESPN 2, which was beamed across the country.
The championship game received national coverage on ESPN (62.9 million subscribers). During the finals, sports announcers discussed both chiropractic and Life College, offering information about Dr. Williams and John Downes, DC, team chiropractor for the Running Eagles.
The AP article included a short biography of Dr. Williams, and described his colorful style and "big vision." "Dr. Williams' intense devotion to promoting chiropractic has won him a legion of admirers," wrote Mr. Rice.
The following is a partial list of the newspapers across the nation which printed the article on Dr. Williams:
Los Angeles Times
Mobile Register
The Times -- Trenton, New Jersey
Montgomery Advertiser
Macon Telegraph
Birmingham News
Marietta Daily Journal
The Gainesville Sun -- Gainesville, Florida
The State -- Columbia, South Carolina
Sun Sentinel -- Boca Raton, Florida
Times Record -- Fort Smith, Arkansas
The Vindicator -- Youngstown, Ohio
Free Lance-Star -- Fredericksburg, Virginia
Fairfield County Advocate -- Fairfield, Connecticut
Continuing to impress the advertising and marketing world, The Foundation for Chiropractic Progress (F4CP) has again been recognized by industry organizations for its excellence in educating consumers on the benefits of chiropractic, this time through social media, newsletters, and demonstrating thought leadership by promoting holistic well-being.
Dr. Louis Sportelli received the Lee-Homewood Chiropractic Heritage Award during the annual conference of the Association for the History of Chiropractic (AHC). During his nearly 60-year career, Dr. Sportelli has embodied the spirit of the award, given to “living individuals who have made outstanding contributions to the chiropractic profession.”
Presently there is no consensus on the best treatment for Achilles tendon rupture; and its management is still controversial. The treatment options are conservative treatment and surgical repair. With either treatment, be it conservative or surgical, Achilles tendon tears necessitate prolonged recovery and rehabilitative management.
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