Many believe the most important mission facing the profession is effectively communicating the truth about chiropractic care to the uninitiated. Some studies have suggested that as many as 85 percent of the population have never been to a chiropractor.
The best way to help some one understand the importance of chiropractic care is one-on-one: one informed individual speaking authoritatively to another. This allows an educational interaction that cannot be duplicated by any form of advertising.
The first question asked in the phone survey was:
Have you ever visited a chiropractor for your health care needs?Surprisingly, 40 percent of those responding _have_ seen a DC for some health care need.
The second question asked:
(If "yes" to the first question) Are you currently under the care of a chiropractor?Of those who have seen a chiropractor before, only 15 percent are currently chiropractic patients. The other 85 percent apparently failed to understand the importance of seeing their chiropractor on an ongoing basis. What has happened to the message about the benefits of regular chiropractic care?
You and every other DC have the opportunity to communicate the importance of chiropractic to each individual who walks into your office. Proper patient education could almost triple the number of patients currently seen by this profession.
Don't miss another opportunity!
You are the best form of information your patients are likely to encounter. If you fail to educate your patients, who will? It is not enough to spend money advertising. You're missing a golden opportunity if you're not explaining to your patients why life-long chiropractic care is a key to their health and well being.
P.S. -- A very expensive marketing campaign will be needed to reach the public with information that will encourage people to re-evaluate their perception of chiropractic. This is one of the primary missions of the Chiropractic Centennial Foundation. With contributions from chiropractors across the country, they hope to raise several million dollars to make chiropractic well known in our centennial year. Becoming a sponsor is another way you can expand the number of chiropractic patients worldwide.
--------- * A follow-up phone survey is scheduled in the near future. This should shed more light on the best way for the chiropractic profession to impact public opinion.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
