Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
DC Visits Philippines to Lecture on Chiropractic
Dr. Ken Sison, a Los Angeles, California practitioner, traveled to the Philippines in October to lecture on chiropractic care and nutrition. His trip to the Philippines, an annual event, involves seminars given at the YMCA in Manila as a guest lecturer of Ustaria Morales, MD, the YMCA's chairperson.