Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
First Latin American Congress of Chiropractic
The Mexican resort of Cancun will be the site of the first Latin American Congress of Chiropractic May 25-28, 1994. The congress will include the 3rd International Interdisciplinary Chiropractic Seminar.
This prestigious event will be highlighted by the appearance of Dr. Eduardo Henrique De Rose (from Brazil), director of the Anti-Doping Commission of the International Olympic Committee and vice president of the Federation Internationale de Medecine Sportive. Dr. De Rose will speak on "Interrelationship between Sports Chiropractic and Sports Medicine" and "Anti-Doping in Sports."
Chiropractic reports from Latin America countries will be heard: Mexico (Dr. Enrique Benet Canut); Venezuela (Dr. Luis Valera); Panama (Dr. Alfredo Orilliac); Uruguay (Dr. Arturo Berhouet-Puig); Spain (Dr. Robert Gevers).
Other noted speakers and their presentations:
- John Allenburg, DC, President, Northwestern College of Chiropractic: "Chiropractic Education"
- Enrique Benet-Canut, DC, President Latin American Chiropractic Federation: "Chiropractic Professionalism in Mexico", "Chiropractic Research in Europe"
- Thomas Bergmann, DC, Editor, Chiropractic Technique: "Educational Components of Chiropractic Technique"
- Joseph Boehm, DC, MPH Deputy Principle, Anglo European College of Chiropractic: "Chiropractic Research in Europe"
- Alan Breen, DC Research Council, World Federation of Chiropractic: "Chiropractic Research in Europe," "Chiropractic Education"
- David Chapman-Smith, LLB Secretary General, World Federation of Chiropractic: "Chiropractic and Research Worldwide"
- Christoph Diem, DC, President, World Federation of Chiropractic: "Chiropractic and Research Worldwide"
- Francisco Diez Gurtubay, DC, CCSP: "Prevalence of Osteoporosis in the Chiropractic Office"
- Shelby Elliott, DC, President, Texas College of Chiropractic: "Chiropractic Education"
- Hector Murrieta Gonzalez, DC, PhD: "Advanced Imaging Technique"
- Scott Haldeman, DC, MD, PhD, Chairman, Research Council, World Federation of Chiropractic: "Chiropractic Research in the U.S."
- Jim McDonald, MBA, Northwestern College of Chiropractic: "Chiropractic Education"
- Jorge Islas Marroquin, DC, PhD, Director of Neurology, Mocel Hospital, Mexico City: "Effects of Vertebral Subluxation on Visual Refraction"
- John Pammer, DC, President, American Chiropractic Association: "Most Common Tumors Seen in a Chiropractic Clinic"
- David Pierson, DC, President, Federation Internationale de Chiropratique Sportive (FICS): "Chiropractic Sports Inclusion in World Athletic Events"
- Reed Phillips, DC, PhD, President, Los Angeles College of Chiropractic ; "Chiropractic Education"
- Galen Price, DC, Palmer College of Chiropractic: "Chiropractic Philosophy"
- Ernesto Reyes Gonzalez, DC, PhD: "Chiropractic and Oto-rhinolaryngology Case Reports"
- Phil Santiago, DC, CCSP: "Chiropractic and the Olympic Games"
- Louis Sportelli, DC, Secretary/Treasurer, World Federation of Chiropractic: "Chiropractic Professionalism in the U.S."
- Charles Sawyer, DC, Northwestern College of Chiropractic: "Randomized Clinical Trial Research in Chiropractic"
- Joseph Sweere, DC, Northwestern College of Chiropractic: "Educational Components of Chiropractic Technique"
- Octavio Terrazas, DC: "Chiropractic and Oto-rhinolaryngology Case Reports"
- Walter Wardwell, PhD, Professor Emeritus University of Connecticut, Department of Sociology: "Chiropractic History"
This event is cosponsored by the Colegio de Profesionistas Cientifico Quiropracticos de Mexico and Northwestern College of Chiropractic. For more information, please contact Northwestern College at (612) 885-5446.