Self Magazine Survey Examines "Alternative" Care
The January 1994 issue of Self magazine featured a readership survey on alternative health care. The results, while probably not entirely reliable, reinforced the trend toward nonmedical forms of health care. And while this publication targets a young to middle-aged, mainly feminine readership, their survey may indicate something about alternative care in general and chiropractic care specifically.
The inability of chiropractic to increase the percentage of patients who get regular chiropractic care, points to a marketing challenge that may in fact be more important than trying to get more people to try chiropractic. People who have already sought chiropractic care should in many ways be easier to educate about the benefits of regular chiropractic care.
Back pain? Blame the psoas. Seems as if everybody wants to dive headfirst into their psoas at the first sign of trouble with the lumbopelvic-hip region. Perhaps no other muscle is blamed more for causing problems than the psoas. Yes, it is an important stabilizer of the lumbar spine, but it shouldn't be the only one on which you focus. There is another big player on the scene: the iliacus.
Two closely related viruses of herpes simplex, HSV-1 and HSV-2, can infect the human body. HSV-1 mostly infects the gums and skin, although it can cause more serious infection in the brain. HSV-2 mostly infects around the genital area. Infection with the virus can be unsightly and painful, especially for HSV-2.
What’s the simplest way to ensure prompt payment for your claims? Ensure that the insurance payer has no reason to deny them. Submitting a “clean claim” from the start can have a more significant impact on your net collections than any other step in your billing workflow. Net collections and accounts receivable (AR) can improve significantly when claims are clean from the start.
