DeAna Warren is a trainer/motivator with more than 23 years experience in research, development and training in chiropractic offices.
"We should so live and work in our lifetime so that what comes to use as seeds might go to the next generation as blossoms. What comes to us as blossoms, might go to the next generation as fruit."
-------- Henry Ward BeecherBefore insurance coverage and managed care, one of the chiropractor's most effective methods of maintaining patient longevity and getting new patients through referrals was patient education and orientation. Doctor and staff talked chiropractic. They told twin stories. They knew how chiropractic worked. They knew and believed in the philosophy -- and they spread the word.
Managed health care is a reality. It is no longer a rumor. To retain patients and build patient longevity and referrals, we must have increased patient education about the human body and how it works.
There is a growing number of the public that focuses on preventive health care and wellness. Their attitude is, "What can and should I do today that will keep me healthy tomorrow and in the future?" Because of this attitude, many consumers have changed their lifestyles and health habits. They want natural health.
Today's Consumers:
It is the eternal truth.
Patients need to know and feel the doctor's and staff's passion, commitment and conviction for chiropractic and wellness. It is sometimes easy to forget how powerful chiropractic is in its incredible simplicity. Don't become so afraid that you kill the excitement. Chiropractic have been criticized, vilified, ostracized, and attacked by the strongest forces in the legal counsel of the AMA. Chiropractic has survived because it is a major part of the natural forces within the human body to heal and maintain the health of humanity.
Chiropractic will never die because of outside forces. Its death will come from within the profession, if the profession does not propagate the principles and philosophy today as they have in the past.
In today's world of high technology, laser surgery, computers, and organ transplants, the uneducated public has been led to believe that health comes from outside.
Be confident, self-reliant, energetic and powerful in the rightness of chiropractic. Patients won't know that health comes from within unless you, the doctor, tell them. Patients won't refer others unless they understand chiropractic.
To grow and expand in this new health era, it is essential that you become the wellness mentor for your patients.
Question: Would you, as a doctor of chiropractic, be willing to go for the rest of your life without quality chiropractic care? If your answer is yes, perhaps you should consider a career change immediately. If your answer is no, think about your patients and potential patients that need quality care now and for the rest of their lives. Patients will not know or understand the need for lifetime care unless you educate them, nor will they refer.
Question: What chiropractic legacy are you leaving for those who will follow in your footsteps?
I urge you to begin this approach in your office today. Watch what happens to your attitude and the attitudes of your patients, and watch your referrals increase.
You are welcome to call (404) 448-1799 with your questions and comments.
DeAna Warren
Roswell, Georgia
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
