Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
I.Q. -- Interesting Quote
The Price of Medical Technology
The opening remarks of the monograph presented by the Quebec Task Force on Whiplash-Related Disorders1 included an interesting comment on medical technology as it relates to third-party reimbursement:
"Since World War II, there has been pressure to depend more on sophisticated technology. Such technology often goes through a trendy 'fad phase' and is not always subjected to rigorous scientific evaluation before its use becomes widespread. The price paid by society for such shortcomings is aggravated by procedure-oriented fee-for-service reimbursement schemes that reward 'doing' much more than 'thinking.'"Reference
1. Spitzer WO, et al. Scientific monograph of the Quebec Task Force on Whiplash-Related Disorders: Redefining "whiplash and its management." Spine 1995;8S:10S