Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
DCs Treat at California Police Olympics
MODESTO, California -- Battling temperatures which reached 108o F., chiropractors treated competitors at the 1995 All California Police Olympic Summer games, held June 24-July 1st. There were approximately 5,000 participants, all of whom were active or retired California law enforcement officers. The 40 athletic events included powerlifting, tennis, karate, boxing, golf, "toughest cop alive," and many others.
The high-risk, contact sports such as powerlifting, wrestling, karate, and boxing were held at the Red Lion Hotel in Modesto where the following team of DCs volunteered their services: Paul Forakis, Mark Pollack, Rick Joy, Robert Logan, M. Sharp, Kelly Mabe, Bernard Bowes, and Clayton Heatley. The chiropractors logged over 1,000 patient visits by the appreciative athletes.
The All California Police Olympics is a yearly event, and any DCs who are interested in treating athletes at next year's games in Long Beach should contact Mr. Duke Nyhus at (619) 571-9919.